About Us
Who We Are
We Built MerchPilot for One Reason:
Promo Professionals Deserve a System That Supports Their Growth.
Most distributors aren’t struggling because they lack talent.
They’re struggling because the system has been failing them.
The buyers of promo merch have changed.
Clients expect speed, personalization, and modern service driven by AI-level insight.
Yet, most distributors are still relying on the independent system of memory, sticky notes, and inbox triage.
That gap — the Follow-Up Gap — is the hidden reason even the best salespeople feel behind.
MerchPilot exists to eliminate it.
Our Mission
Give Every Distributor the Same Advantage as the Big Players — Without Complexity.
We believe independent sellers deserve:
a system that works as hard as they do,
tools that remove chaos instead of adding work,
and the confidence that comes from never missing another opportunity.
MerchPilot is more than software.
It’s the Distributor Operating System — built exclusively for the promo industry, guided by real workflows, and powered by AI that feels like it was made just for you.
What We Stand For
Supportive. Empowering. Industry-Focused.
You’re not failing — the old way failed you.
We’re here to:
help you regain control of your day,
modernize your sales process,
strengthen your client relationships,
and give you back time to grow your business.
When distributors say:
The Distributor Operating System — “This is the solution I didn’t know I needed. It feels like it was created for me.”— that’s the greatest validation of our mission.
Our Beliefs
Follow-up shouldn’t depend on memory.
Your inbox shouldn’t control your day.
AI should feel supportive, not overwhelming.
Promo professionals deserve tools made for their world.
Your business should scale without sacrificing your sanity.
Your clients are using AI.
They evaluate options faster, compare products instantly, and expect rapid responses.
If distributors don’t modernize, clients will move on.
MerchPilot ensures you stay ahead, not behind.
The Difference
Why MerchPilot Is Unlike Anything Else
While CRMs track activity…
MerchPilot creates activity.
While competitors offer tools…
MerchPilot delivers outcomes.
While others automate tasks…
MerchPilot eliminates the Follow-Up Gap — the #1 reason deals die.
We are the Distributor Operating System
for the Modern Promo Professional.
Our Promise to You
You Will Feel in Control Again.
You will:
follow up consistently,
prospect confidently,
deliver modern experiences your clients expect,
and grow without burning out.
You’re the talent.
We’re the system behind you.
Together, we scale your success.
From Years of Experience to a System You Can Trust
Ron Friedman is the founder of MerchPilot and MerchBots, and also the longtime founder of Supplier MagiCubes 3D Media. Since 1991 MagiCubes has been the #1 source for 3D Media MagiCubes. These aren’t just theories—Ron has spent the last two decades building real automations that drive engagement and sales inside his own supplier business.
Cliff Quicksell, MAS+ has spent over 40 years coaching distributors to think creatively and market more strategically. He’s shared thousands of ideas at trade shows, webinars, and one-on-one consulting sessions. Now, those same ideas are part of MerchPilot—automated, tested, and ready to use.
“Everything I’ve helped distributors do manually over the years—educate, inspire, follow up, upsell—it’s now inside MerchPilot. You don’t have to reinvent the wheel.”
– Cliff Quicksell
A More Thoughtful Way to Stay in Touch
MerchPilot isn’t about blasting emails or cold automation. It’s about showing up at the right moment, with the right message, in a way that still feels personal.
Personalized welcome sequences when someone requests a sample
Smart follow-ups when you send a quote
Onboarding messages that make new clients feel supported
Reorder reminders that spark repeat business
It’s all automated—but it’s still you.
For Distributors Who Care About Relationships
We built MerchPilot for distributors who want to grow without losing their personal touch. The campaigns, templates, and automations are all designed to sound like you, feel on-brand, and help you build trust at scale.
You still do the relationship-building.
MerchPilot just makes sure you don’t drop the ball.
Here’s what the Follow-Up Gap™ looks like in
real distributor workflows — and how DOS™ resolves it.
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