Why We Built MerchPilot

We’ve both spent our careers in the promotional products industry—on the phones, in the field, and at the table with clients. We know firsthand that this business runs on relationships, follow-through, and trust.

But staying consistent with marketing and follow-up is tough when you're managing quotes, orders, events, and everything in between. That’s why we created MerchPilot—a system to help distributors stay present, stay organized, and stay connected with their prospects and clients.

From Years of Experience to a System You Can Trust

Ron Friedman is the founder of MerchPilot and MerchBots, and also the longtime President of MagiCubes 3D Media, a trusted supplier in the industry since 1991. These aren’t just theories—Ron has spent the last two decades building real automations that drive engagement and sales inside his own supplier business. The same proven systems that fueled MagiCubes’ growth are now packaged into MerchPilot, customized for distributors.

Cliff Quicksell, MAS+ has spent over 40 years coaching distributors to think creatively and market more strategically. He’s shared thousands of ideas at trade shows, webinars, and one-on-one consulting sessions. Now, those same ideas are part of MerchPilot—automated, tested, and ready to use.

“Everything I’ve helped distributors do manually over the years—educate, inspire, follow up, upsell—it’s now inside MerchPilot. You don’t have to reinvent the wheel.”
– Cliff Quicksell

A More Thoughtful Way to Stay in Touch

MerchPilot isn’t about blasting emails or cold automation. It’s about showing up at the right moment, with the right message, in a way that still feels personal.

• Personalized welcome sequences when someone requests a sample
• Smart follow-ups when you send a quote
• Onboarding messages that make new clients feel supported
• Reorder reminders that spark repeat business

It’s all automated—but it’s still you.

For Distributors Who Care About Relationships

We built MerchPilot for distributors who want to grow without losing their personal touch. The campaigns, templates, and automations are all designed to sound like you, feel on-brand, and help you build trust at scale.

You still do the relationship-building.
MerchPilot just makes sure you don’t drop the ball.